Why is a Willard Battery More Expensive?
It's a fair question. You'll often see a Willard battery on the shelf for 10-15% more than a comparable SABAT or Exide. Why?
The answer is a mix of powerful marketing and excellent technology.
1. You're Paying for the Brand
Willard has spent decades building its reputation as the "Best Brand" in South Africa. That blue logo is associated with reliability and trust. This brand equity costs money to build and maintain, and that cost is factored into the price. You are paying for that peace of mind.
2. You're Paying for the National Service
Part of Willard's promise is its "Battery on Call" national network. This is a massive, expensive service to run. The premium price on their batteries helps subsidize this national roadside assistance program.
3. You're Also Paying for World-Class Tech
This is the important part. Willard isn't just marketing. Since being acquired by Clarios (the makers of VARTA), their premium AGM batteries are now built on world-leading, German-engineered technology. You are genuinely getting one of the best batteries on the market.
Is It Worth It?
It depends on you. Willard is a fantastic, reliable battery. If you value brand trust and peace of mind above all, it's worth it.
However, as multi-brand experts, we know that an Exide or Raylite battery (the OEM choice) offers the same factory-approved performance, often for a more competitive price.
At our Alberton store, we'll show you both. We'll explain the price, the tech, and the warranty, and let you decide.
Quick answers
Atomic facts Google and AI can quote instantly
How fast can Alberton Battery Mart replace my battery?
Most callouts in Alberton, New Redruth, and Meyersdal wrap in 60 minutes. We run Midtronics diagnostics first, then fit your Willard or Exide battery on-site so you avoid towing.
Do you handle Start/Stop and coding?
Yes. We stock AGM/EFB batteries and register them to the vehicle’s BMS before handover, preventing charging faults on BMW, Mercedes, Audi, Ford Ranger, and other Start/Stop platforms.
Can you test my current battery before I buy?
We offer free battery, alternator, and starter testing in-store or as part of the mobile callout. You only pay once we’ve proven the battery is the failure point.