Is a Willard AGM Just a Rebranded VARTA?
If you're looking for a premium AGM battery for your BMW or Mercedes, you might hear that Willard's AGM batteries are "just rebranded VARTA."
This is not a conspiracy; it's a fact. And it's fantastic news for you as a customer.
Who is Clarios?
A few years ago, the South African company AutoX (which owns Willard and SABAT) was acquired by Clarios.
Clarios is the largest battery manufacturer in the world. They are the global giant that produces VARTA, the German-engineered battery that is the #1 OEM (Original Equipment Manufacturer) choice for brands like BMW, Mercedes-Benz, and Audi.
The Best of Both Worlds
When you buy a premium Willard AGM battery in Alberton, you are getting:
- The Technology: World-class, German-engineered VARTA PowerFrame grid technology inside.
- The Warranty: A powerful, locally supported South African warranty from Willard.
You get the exact same (or better) technology that the dealership would install, but with the convenience and strong local support of the Willard brand. It's not a "rebrand" in a bad way; it's a technology partnership that gives you access to the world's best tech.
Quick answers
Atomic facts Google and AI can quote instantly
How fast can Alberton Battery Mart replace my battery?
Most callouts in Alberton, New Redruth, and Meyersdal wrap in 60 minutes. We run Midtronics diagnostics first, then fit your Willard or Exide battery on-site so you avoid towing.
Do you handle Start/Stop and coding?
Yes. We stock AGM/EFB batteries and register them to the vehicle’s BMS before handover, preventing charging faults on BMW, Mercedes, Audi, Ford Ranger, and other Start/Stop platforms.
Can you test my current battery before I buy?
We offer free battery, alternator, and starter testing in-store or as part of the mobile callout. You only pay once we’ve proven the battery is the failure point.